Micael Andrade®
Project 20 / 20
Personal
Zapt
Client
Personal
Agency
Personal
Role
Art Director
Brand identity and brand manual for Zapt. The logo was born from the feeling right after a purchase: the half smile of someone who just made a smart buy. The descender of the p curls into that smile, so the mark feels friendly at first glance and clever on a second look. The system is built on a single bright blue and a clean geometric wordmark, documented in a brand manual that covers the logo, its construction and its use.
Brand identity and brand manual for Zapt. The logo was born from the feeling right after a purchase: the half smile of someone who just made a smart buy. The descender of the p curls into that smile, so the mark feels friendly at first glance and clever on a second look. The system is built on a single bright blue and a clean geometric wordmark, documented in a brand manual that covers the logo, its construction and its use.
