The challenge: align Skol’s body and soul, reflecting a young, dynamic and disruptive spirit. Tátil set out to redesign the most appreciated beer packaging in the country with a graphic system that could extend across every line: Pilsen, Hops, Pure Malt and beyond. The work started with immersion in the key moments where Skol connects with its public. The new packaging valued the brand’s main assets, the yellow and the arrow, along with the aesthetics of a glass of beer, and brought back the “round drop” as a concept able to express both the functional and emotional attributes of the product. The result is a more current look with real strength at the point of sale, and recognition that surveys showed was even more immediate than the previous packaging.