Micael Andrade®

Los Angeles --:--·São Paulo --:--

Project 13 / 20

GWM

O Amanhã Chegou

Client

GWM

Agency

Asia

Role

Art Director

For the official launch of the Haval H6 in Brazil, Asia created “O Amanhã Chegou” (Tomorrow Has Arrived), the second chapter of GWM’s arrival in the country. The film uses the sun as an analogy for tomorrow: Romana Novais drives a Haval H6 with Alok in the passenger seat, landing on Earth after a trip from the sun and cruising through the city as the day breaks. Most of it was shot in Rio de Janeiro to catch the sunrise, and the campaign went live with a sunrise set by Alok at the Museu do Amanhã.

For the official launch of the Haval H6 in Brazil, Asia created “O Amanhã Chegou” (Tomorrow Has Arrived), the second chapter of GWM’s arrival in the country. The film uses the sun as an analogy for tomorrow: Romana Novais drives a Haval H6 with Alok in the passenger seat, landing on Earth after a trip from the sun and cruising through the city as the day breaks. Most of it was shot in Rio de Janeiro to catch the sunrise, and the campaign went live with a sunrise set by Alok at the Museu do Amanhã.

Recognition

Effie Awards Brasil 2024: Silver, New Products or Services

Art Director & Designer

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Micael Andrade®

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