For B3, Brazil’s stock exchange, and the UN Global Compact, AlmapBBDO listed planet Earth as a company: EART4 (TERR4 in Portuguese), pitched as the world’s most urgent IPO. Its share price moved in real time on a simulator fed by social and environmental news. “The Urgent Report” translated the science into the format business leaders read every year, a corporate annual report, and was mailed to executives across the market. I worked on the visual identity, the UI/UX and the art direction.