A branding project for Bristol City Football Club that reimagines the club’s identity by merging two core symbols: the historic robin and the lion as a mark of strength and spirit. The visual approach translates this duality into a bold graphic system with striking typography, sharp forms and references to classic English football culture. The concept “Hear the Robins Roar” captures the fusion of past and future, tradition and ambition. The identity extends across applications that connect fans, stadium atmosphere and local culture, and explores motion, campaigns and merchandise shaped by the meeting of football and streetwear.