“Já Pedi 99” was 99’s biggest passenger campaign of 2021. Every film plays out an everyday moment: someone says they need to call a ride app, and the person next to them, already a step ahead, has requested a 99 and solved it. The idea ran across TV, radio, print, OOH and digital, with spin-off stories like two interns who need a fast, cheap and safe delivery and find it in 99Entrega.